Services
UX/UI design, no-code, brand positioning
Industry
Beauty services
Credits
client Alexandrit Aesthetik
location Germany
About
Alexandrit Asthetik is local beauty services salon, based in Germany. Main value of salon is quality focused approach to services and usage of modern technologies.
Project scope
UX/UI responsive design of website
creating CMS blog system for website, which will be comfortable to use by non designers
No-code website development in Framer
Domain and SEO settings
Basic visual identity creation including logo, colors, typography, grids, images guidelines
Problem
Main goal was to create full visual digital presence of beauty salon which will help to stand out from local competitors. There was need in modern website, which reflects the company's values and highlights the most important information.
Solution
There was organized kick-off call with client and brief clarifications, local competitors research, desk research, and analysis of user's needs. According to the results there was defined brand positioning and general visual direction.
Based on research, the decision was to create modern, minimalist, exclusive visual direction which highlights the use of the latest modern technologies.
Natural warm colours and diverse photo style.
Alexandrite metaphor: Alexandrite is not only a modern laser, but also a precious stone, symbol of quality and prestige.
Logo transformation
The process of magical transformation and transformation via company services.
Connection of capital letters A+ Ä into monogram.
The symbol Ä connected with the symbol of star, radiance. Animated version of logo used for social media and website. Minimalism, elegance, naturalness, quality of services
